This is the contract between you and LiftSignals. Every section opens with a plain-English line; the legal text beneath it is what binds. Where the law makes us shout, we've kept the shouting short.
These Terms of Service govern your access to and use of LiftSignals. By creating an account or using the Service, you agree to these Terms, our Privacy Policy, and any Order Form or Data Processing Agreement you've signed — together, the entire agreement between us.
LiftSignals is a customer-intelligence platform: it connects read-only to your commerce data, runs predictive models on it — segmentation, risk scores, propensity, forecasting — and processes those Intelligence Outputs through an AI synthesis layer to generate weekly prioritized marketing recommendations, audiences, and reports.
Trials. New accounts on Starter, Growth, and Agency get a 30-day free trial — no card required to start. At trial's end, add payment details or the account suspends, with your data retained for 30 days before deletion.
Billing. Subscriptions bill monthly in advance, or once upfront for a 6- or 12-month term at the discounted rates on our Pricing page; Enterprise bills annually. Customers above your plan's included amount are billed in blocks of 10,000 at the rates on our Pricing page, measured on the 95th percentile of daily counts. Charges are non-refundable except as expressly provided in these Terms. Failed payments retry three times over seven days before access may be suspended.
Plan changes. Upgrades take effect immediately with prorated charges. Downgrades take effect at the next billing cycle, with associated data retained for 30 days after the downgrade. Price increases require 60 days' written notice to your registered email; continued use after the effective date is acceptance.
You agree not to:
Violations may result in immediate suspension or termination without refund. We'd rather never use that sentence.
You retain full ownership of all data you upload, connect, or generate through the Service. You grant LiftSignals a limited, non-exclusive, non-transferable license to access and analyze that data solely to provide the Service to you.
For personal data, you are the controller and LiftSignals is your processor; obtaining the required consents under GDPR, CCPA, and similar laws is your responsibility as the merchant of record. A Data Processing Agreement is available on request at privacy@liftsignals.com.
LiftSignals does not use your Customer Data or Intelligence Outputs to train, fine-tune, or improve any shared or general-purpose machine-learning model. Your data is exportable in CSV and JSON at any time — and for 30 days after termination, after which it is permanently deleted.
LiftSignals owns the software, algorithms, models, and documentation; you receive a limited right to use them while subscribed. Our trademarks require written permission to use, except to accurately identify yourself as a customer. If you send us feedback, you grant us a perpetual, irrevocable, royalty-free license to use it — that's what lets a suggestion become a feature without paperwork.
Each party protects the other's confidential information with at least the care it uses for its own — and never less than reasonable care. The usual exclusions apply: information that is public, already known, independently developed, or legally compelled to be disclosed.
Integrations with Shopify, WooCommerce, Stripe, and other platforms are governed by those platforms' terms. We don't control their availability or their APIs, and we make no guarantee of continuity if a third party changes or withdraws access. When one of them breaks something, we'll work around it — but we can't warrant their uptime.
LiftSignals warrants that it has the authority to enter this agreement, that the Service performs materially in accordance with its documentation, that we maintain commercially reasonable security measures, and that we comply with applicable law.
Beyond those express warranties, the Service is provided "as is" and "as available," without warranties of accuracy, completeness, uninterrupted operation, or fitness for a particular purpose.
On AI specifically: recommendations are decision support built on probabilistic models. We do not warrant that they will be accurate, complete, or suitable for your specific circumstances — you retain sole and complete responsibility for your marketing decisions, campaigns, and business actions. This is the honest version of what any analytics vendor should tell you.
Neither party is liable for indirect, incidental, special, consequential, or punitive damages — including loss of profits, data, goodwill, or business interruption.
LiftSignals' total liability under these Terms is capped at the greater of (a) the fees you paid us in the twelve months preceding the claim, or (b) one hundred dollars ($100). Some jurisdictions don't allow certain limitations, in which case these apply to the fullest extent permitted.
You agree to indemnify LiftSignals against third-party claims arising from your misuse of the Service, your violation of law or these Terms, your failure to obtain required data consents from your customers, or your infringement of third-party rights.
You may cancel at any time; cancellation takes effect at the end of the current billing cycle. We may suspend or terminate for material breach (after a 10-day cure notice), for Acceptable Use violations, or for non-payment — and may terminate for any reason on 30 days' written notice with a refund of unused prepaid fees.
After termination your data remains exportable for 30 days, then is permanently deleted. Sections on data ownership, IP, confidentiality, liability, indemnification, and governing law survive.
We may update these Terms; material changes come with 30 days' written notice via email and in-app notification. Continued use after the effective date is acceptance — and if you disagree, you may terminate before the changes take effect.
These Terms are governed by Delaware law, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods.
Before anything formal, both parties agree to attempt resolution through good-faith negotiation for at least 30 days, starting with an email to legal@liftsignals.com. Unresolved disputes go to binding arbitration before the American Arbitration Association under its Commercial Arbitration Rules in Wilmington, Delaware, on an individual basis — class proceedings are waived. EU and UK customers retain the right to bring claims in their domestic courts and keep all mandatory consumer protections.
If any provision is found unenforceable, it's modified to the minimum extent necessary and the rest stands. Our not enforcing a provision today doesn't waive it tomorrow. You may not assign this agreement without our written consent; we may assign it in connection with a merger or asset sale. Neither party is liable for delays caused by events beyond reasonable control.
Questions about these Terms: legal@liftsignals.com — answered within 5 business days.