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The intelligence layer · Registry v1.0

Fourteen signals in.
One Monday list out.

Fourteen proprietary models re-read your store every night. The intelligence layer reads all of them at once, collides the findings, and hands you a short ranked list of actions worth money this week — not fourteen dashboards to check.

Trained on your store alone · accuracy published in-app · silence is a valid recommendation
YOUR ORDER HISTORY 14 SIGNALS · NIGHTLY THE LAYER 1 +$47,100 2 +$12,800 3 +$8,400
Scores are the raw material — the ranked list is the productILLUSTRATIVE
The canonical registry

All fourteen. On the record.

Every proprietary model in LiftSignals, named in plain language with the signal it emits underneath. This list is definitive — if it isn't here, we don't ship it. Full field-guide entries live on Customer signals.

REGISTRY V1.0SIGNALS 14REFRESH NIGHTLYTRAINED PER WORKSPACE — NEVER POOLED
Who's about to leave 4 signals
01
Who lapses in the next 90 days?churn_risk · 0–100
Gradient-boosted churn scoring with visible drivers
Core
02
Who just fell out of your best tier?rfm_segment
RFM segmentation, re-tiered every night
Core
03
Which lapsed customers can be saved?reactivation
Win-back odds and the optimal moment to act
Core
04
Who returns half of what they buy?return_risk
Return-behavior scoring that protects margin
Core
Who's about to buy 5 signals
05
Who buys in the next 30 days?purchase_propensity
Near-term purchase likelihood, per customer
Growth
06
What exactly are they due to buy?next_product
Next-product prediction from purchase cadence
Growth
07
What sells together?market_basket
Basket affinity for bundles and cross-sell
Growth
08
Who pays full price anyway?discount_sensitivity
Coupon-need scoring that stops margin leaks
Core
09
Message, upsell — or silence?next_best_action
Per-customer verdict; no-contact is first-class
Growth
Where the money's going 5 signals
10
Who's actually worth chasing?lifetime_value
Forward CLV forecast, refreshed with every order
Core
11
What are the next 30 days worth?sales_forecast
Revenue forecasting with error published
Core
12
What does a customer really cost?cac
CAC & ROAS by channel and cohort
Growth
13
Where do your best customers live?zip_lookalike
Geographic lookalikes from your own champions
Core
14
Which channel actually moves revenue?media_mix_model
MMM across channels — measurement, not vibes
Agency
Core ships on every plan · Growth adds the predictive five · Agency & Enterprise add media mix modeling — see the rate card
How fourteen become five

The layer does the arguing, so your team doesn't.

Fourteen models produce thousands of scores a night. Left raw, that's homework. The intelligence layer runs the same four moves a great analyst would — every night, without being asked.

1
Read everything

Every fresh score from all fourteen signals, plus what changed since yesterday — the overnight diff is where the news lives.

Inputs: 14 signals × every customer
2
Collide the findings

High churn risk and high lifetime value is an urgent save; high propensity and full-price tolerance is a coupon you shouldn't send. Signals mean more together than alone.

Cross-signal, deduped
3
Rank by expected value

Each candidate action gets sized in dollars — audience × likelihood × value — and sorted. The list leads with the biggest number, not the newest feature.

Money order, always
4
Gate before it ships

Frequency caps, cooldowns, and confidence floors filter the list. An action that would burn your list — or that the models aren't sure of — doesn't make the cut. Silence is a recommendation.

Guardrails on, by default
Anatomy of an insight

What actually lands on Monday.

Growth plans get ten of these a week; Starter gets five. Each one is a finding, its evidence, and a one-click action — never a chart to interpret.

The finding

Plain language, one sentence. Which customers, what's happening, how urgent.

The evidence

The exact signals that fired — with scores, so you can interrogate it, not just trust it.

1 of 10 this week
Insight · Monday 06:12Generated overnight · Growth plan #1
340 of your best customers are quietly lapsing — and 214 still open email.
churn_risk 84↑  Average churn score jumped 12 points in 30 days for this group.
lifetime_value $412  Average forward CLV — 4.1× your customer median.
reactivation 71  Win-back odds are still high — the window closes in ~3 weeks.
Expected value+$0 Push audience → Klaviyo
The stake

Sized in dollars, not percentages — so ranking against the other nine is honest.

The action

One click to a governed audience push — caps, cooldowns, and the holdout already applied.

Illustrative scenario — not a guarantee. Results vary by store size, category, and execution.
Why trust it

Rigor you can audit.

Predictions you can't interrogate are just confident guesses. Everything the layer says comes with its accuracy, its drivers, and its training data on display.

01

Accuracy is published, not promised

Every model's performance — AUC, precision, forecast error — is visible in Model Studio and updated with every retrain. Churn detection typically lands 87–94% precision across stores. If a model has a bad month, you see it before we mention it.

CHURN PRECISION 87–94%
02

Your models. Your store. Nobody else's.

Every model trains per workspace, on your order history alone — never pooled across merchants, never used to help a competitor. The connection is read-only, and GDPR export and deletion are self-service.

YOURS
03

It says "not yet" when data is thin

Models need roughly 500 customers and 90 days of order history to score reliably. Below that, scores are marked provisional — directional guidance, clearly labeled, never dressed up as certainty.

RELIABLE FROM HERE
04

Every claim closes the loop

Insights that push audiences carry an automatic holdout, so the expected value gets checked against a control group when the window closes. The layer that makes the promise is graded on it — that's the whole point.

PREDICTED → PUSHED → PROVEN
Nightly retrains · drivers shown per score · Model Studio for thresholds & scenarios · read-only connection, revocable any time
What your plan runs

The layer scales with the plan.

Starter

Core 8 · 5 insights/wk

The know-your-customers set — churn, RFM, reactivation, returns, discounts, CLV, forecasting, geography — with five ranked insights each week.

Growth

13 signals · 10 insights/wk

Adds the predictive five — propensity, next product, market basket, CAC & ROAS, next-best-action — and doubles the weekly list. Where the layer earns its keep.

Agency & Enterprise

All 14 · per workspace

Adds media mix modeling, runs the full layer in every client workspace, and feeds the white-label reports clients actually read.

Full plan detail on the rate card — nothing else on this page is gated.
Fair questions

Asked by every analyst we meet.

What exactly is an "AI insight"?+

A finding, its evidence, and a one-click action — generated overnight by the synthesis layer reading all fourteen signals together. Each one names the customers involved, shows the scores that fired, sizes the opportunity in dollars, and ends in a governed audience push. It's the analyst's memo, not the analyst's spreadsheet.

Why only five or ten a week — why not more?+

Because a hundred recommendations is a dashboard with extra steps. The layer ranks everything it finds and ships only what clears the expected-value and confidence bars. Scarcity is the feature — it's what makes #1 mean something.

Can I see why a model scored someone that way?+

Yes — every score shows its drivers ("days since last order," "category shift"), and Model Studio exposes each model's accuracy, thresholds, and training history. If you can't interrogate a prediction, you shouldn't act on it — that goes for ours too.

What if my store doesn't have much history?+

The models want roughly 500 customers and 90 days of orders for reliable scores. With less, LiftSignals still runs — but marks scores provisional and keeps them out of high-stakes insights until confidence clears the bar. You'll never get a bold recommendation built on thin evidence.

Registry v1.0

Fourteen models. One list. Zero homework.

Start your free trial — the full layer trains on your store overnight and your first ranked list lands the next morning. 30 days free, no credit card required.

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